FOR CONSUMER APPS SPENDING $2K+/MO ON META ADS
Automatically generate new ad assets and iterate to improve your conversions by 30% on autopilot.
Earshot turns your best-performing content into a continuous stream of tested ad variants, optimized toward installs and activated users, not views. New creative every week, at ~1/10th the cost of UGC creators.
20 minutes. We look at your ad account and tell you exactly which creative to kill, scale, and remake, whether or not you work with us.
variant live · watching cost per activated user
THE CREATIVE
Actually good creatives. No more spending hours coming up with next ideas.
High-quality assets with your product, brand, and app screens edited in and ready to spend against, not just to post.
every variant carries your brand, your app screens, your winning hook
THE PROBLEM
The math every consumer app founder is stuck in
THE UGC TREADMILL
$10K/mo
Good UGC creators cost $1,000–2,000/mo each. Meaningful testing volume requires about 10 creators before you've spent a dollar on ads.
THE VIEWS TRAP
15 users / 10K views
Views are not installs. Most teams have no idea which creative actually produces activated users.
THE FATIGUE CLOCK
2–4 weeks
Even your winning ad dies. When it fatigues, do you have the next 10 variants ready? Most teams have zero.
Media buying is a solved problem. Meta's algorithm does the targeting. The only lever left is creative, and creative is exactly what nobody can produce fast enough.
WHAT YOU GET
A creative testing engine, not an agency retainer
01: CONNECT
Your Meta ad account, pixel/app events, and existing content library.
02: DIAGNOSE
Your creative history, scored on cost per activated user, not clicks or views.
03: GENERATE
AI creators + your organic winners become 5–15 variants a week. One variable changed at a time.
04: TEST
Small-budget controlled tests. Losers paused fast at minimum data thresholds.
05: SCALE
Budget moves to winners. Winners spawn the next generation before fatigue hits.
You approve creative in Slack. We run the tournament. Your CAC chart is the report card.
WHY THIS WORKS NOW
Why AI creative changes the economics
$2–4 per video vs. $150–2,000 per UGC video
At that cost you can afford to test 20 concepts, not 2. Volume is what finds winners.
Hooks are the whole game
High CTR + low watch time: the hook works, the content underdelivers. Low CTR + high watch time: repackage. We diagnose at that level, per variant.
Organic winners become paid winners
The highest-converting play: find assets that prove themselves organically, then amplify them with spend.
Creative quality, separated from distribution luck
Same creative, different result across placements and audiences gets diagnosed, not guessed at.
PROOF
What we've already run
70K–150K
views reached by AI creator videos, at $2–4 per video cost.
1K → 500K+
views on creator campaigns we ran manually, scaled through hook iteration alone.
Live today
creative tournaments running across consumer app pilots: format screening → hook testing → conversion optimization.
Results from campaigns we ran manually and with early pilot customers. We're productizing this system now. Design partners get it built around their app.
THE OFFER
Design partner pilot
WHAT YOU GET
WHAT WE ASK
Best fit: consumer apps already spending $2K+/mo on Meta with working install/activation tracking.
FAIR QUESTIONS
The three things founders ask us
“We already have an agency / media buyer.”
Keep them. We don't do media buying strategy. We solve the creative volume problem they keep asking you to solve.
“Will AI creative look like slop?”
Every variant passes human review before it spends a dollar. Low-quality AI content fails our own tests before it reaches yours.
“What if nothing beats our current winner?”
Then you've validated your creative cheaply and you keep every variant. The audit alone typically finds wasted spend.
Founded by someone who's done this successfully for a while
Not someone just tryna sell you something.
I've been building apps since high school. Most died because no one heard about them. Then I cracked short-form marketing and grew GetConch.AI and Constella.App to 2M users. TikTok and Instagram push your product to the right audience, consumer app or B2B. It just has to be framed right. That's what Earshot does for you.
Find out what your ad account is trying to tell you
Free 20-minute paid creative audit. We'll show you your top 3 creative opportunities before you commit to anything.